Professionals and Businesses today require an online presence as the majority of customers are now using the internet to find providers, compare options and shop from the comfort of home 24/7.
As a marketing and sales tool the internet has been an unprecedented development. The benefits of being online include:
- Having a 24/7 sales and customer service presence
- The ability to interact with and service clients that are local, national and international
- Opening a shop without the high costs of rent, fitouts, staffing and full stock holdings.
- For existing retailers the internet is another way to sell the stock you already own to customers unlikely to find you otherwise. You can leverage the investment you've already made in your staff and stock to service extra sales that come in via your website.
- For designers, wholesalers and manufacturing the internet provides a way for you to interface directly with your target customer, enabling you to sell direct to the public and to your wholesale clients.
When designing your site you need to think about what content & features you want to include, for example:
It it important to take the time to prepare a brief of what you want to create in your site. It also helps to spend time looking at other sites both from within your industry and in other unrelated industries to see what you can include in your site to make it as effective as possible.
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